Ellen DeGeneres has teamed up with Walmart to produce a women’s fashion line which aims to promote “great design, positivity and inclusion.” According to the press release, all September 10th launch items will be $30 or less and will come in a range of sizes. “We, along with Ellen, wanted to make a line that worked for everyone (EV1),” said Denise Incandela, Head of Fashion for Walmart eCommerce US. “Designed to be effortlessly stylish, EV1 was inspired by Ellen’s own confidence and optimism (think tees with inspirational sayings, elevated denim and, of course, fantastic sneakers).” Walmart will be selling EV1 online and in select stores, and will update the collection with seasonal items. “EV1 promotes kindness and love and diversity,” Ellen said. “We wanted it to appeal and be available to as many people as possible.”
