Mattel is releasing its $250 robot dinosaur in time for the holidays

Mattel is releasing a robotic Jurassic World toy before the holidays, and the buzz has already begun. According to the Amazon pre-order page, the Alpha Training Blue toy allows you to “train your own interactive dinosaur,” based on fan-favorite Velociraptor Blue from the “Jurassic World” franchise. “The accelerometer-equipped controller allows Blue to mimic movements. You can give her treats, reward Blue by petting her, and move her using responsive motion commands. As you train, you unlock levels and her behavior improves.” Based on the enthusiasm from reviewers like this one from CNET, Alpha Training Blue is taking an early lead as one of the hottest toys for holiday gift-giving:

You can pre-order for $249.99 on Amazon now for an anticipated October 1 release.

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