Just weeks after Nike announced its smart bluetooth Nike Adabt BB sneakers (HERE), Puma has upped the game by introducing its Fit Intelligence “Fi” platform. Where Nike’s self-lacing kicks were aimed at basketball players, Puma’s are made for a wider audience of athletes who do workouts and light running. According to Puma’s announcement, the new tech “employs a micromotor to power a uniquely configured cable system that ‘laces’ the shoe… It comes with a smart sensing capability that learns the shape of the foot of each user and adapts the fit of the shoe to the individual.” The Fi training shoe – a successor to Puma’s 2016 self-lacing AutoDisc shoe – will be available in 2020. To apply to beta-test the new tech, apply via the PUMATRAC app.
