Puma is beta-testing NEW self-lacing shoes, competing with Nike

Just weeks after Nike announced its smart bluetooth Nike Adabt BB sneakers (HERE), Puma has upped the game by introducing its Fit Intelligence “Fi” platform. Where Nike’s self-lacing kicks were aimed at basketball players, Puma’s are made for a wider audience of athletes who do workouts and light running. According to Puma’s announcement, the new […]

Behind the scenes of Selena’s new Puma campaign, released today

https://www.instagram.com/p/BbxJkWIgs5D/ Selena Gomez linked up with Puma in September, and now her first Puma campaign is live, y’all! Behind-the-scenes social media posts show Selena looking absolutely amazing decked out in all Puma gear, as well as the new Phenom trainer sneakers which will feature in the new ads.