JASON ALEXANDER stars in TIDE’S SUPER BOWL AD

Jason Alexander stars in a Tide Super Bowl commercial launching Tide Hygienic Clean Heavy Duty 10x detergent. The spot introduces us to the Jason Alexander Hoodie, plastered with the former Seinfeld star’s computer-generated face, which changes expression to reflect each contact with something gross. There’s dog drool, chewed gum and table scraps, just for starters. Alexander […]