Casemates a community-based, direct wine retailer

In 2006 Matt Rutledge, Woot! founder launched Wine.Woot, a community model of online wine sales. The wine, came directly from the producers and were shipped directly to consumers, taking out the middleman. The community grew organically from of this consumer base and the site became a place to share knowledge, trade bottles and just enjoy each other’s online company. […]