Jason Alexander stars in a Tide Super Bowl commercial launching Tide Hygienic Clean Heavy Duty 10x detergent. The spot introduces us to the Jason Alexander Hoodie, plastered with the former Seinfeld star’s computer-generated face, which changes expression to reflect each contact with something gross. There’s dog drool, chewed gum and table scraps, just for starters. Alexander told People, “It’s kind of like when you’re doing a TV show and they give you the best slot in television. So to get one of those is, first of all, it’s great. But second of all, it’s really flattering to be thought of as someone that can satisfy that audience, because it’s very large, and there’s a lot of competition for who had the best spot that day. ”
