OCEAN CUBE is an “underwater” playground for Instagrammers

Immersive exhibit "Ocean Cube" is opening in NYC on June 8. The trippy pop-up installation invokes "a surreal human world under the sea," and takes about an hour to walk through. The exhibit features 5 rooms and "20 additional instagrammable" spots," according to a statement. "Participants will enter Coral Tunnel, walk through Net Guard, and…

Eminem’s VR experience will premiere at Sundance in January

Eminem stars in a new 21-minute immersive VR experience, which is set to premiere at the 2019 Sundance Film Festival from January 24 to February 3, 2019 in Park City, Utah. "'Marshall from Detroit' is a 3D, 360-degree virtual reality experience featuring Marshall Mathers (Eminem) and Sway Calloway," according to the press release, which "invites…

Warner Bros. World opened a new Batman ride in Gotham City

At the "world's first-ever Warner Bros. branded indoor theme park" in Abu Dhabi, the newest ride in Gotham City opened this week. Batman: Knight Flight "combines a high-tech flight simulator with physical scenery and state-of-the-art special effects for a truly thrilling and immersive experience that transports guests to the dark skies over Gotham City," according…

Chrissy Teigen is dropping her newest beauty collection at SEPHORIA

Chrissy Teigen is launching her new makeup collection this weekend at Sephoria, a two-day, swag-heavy immersive beauty event in Los Angeles being thrown by Sephora in celebration of its 20th anniversary. The BECCA x Chrissy Cravings Collection is the model's third collaboration with Estée Lauder company BECCA Cosmetics, and it looks perfectly delicious for the…

SDCC 2018: Ready Player One Experience

The Ready Player One Experience is underway at San Diego Comic-Con. According to the website, fans will "enter the virtual world of Ready Player One and experience the nostalgia of the 80s in this interactive, hyper-shareable, walkthrough activation. Test your knowledge of the film and 1980s trivia in two challenge rooms and explore the depths…